Media Façade : A Money-Making Machine for Skyscrapers and a Dazzling Display for Cities

Skyscrapers around the world are increasingly using their facades as a source of revenue, with media facades becoming a popular way to display advertisements and other content.

According to Arabian Business, the advertisement cost of Burj Khalifa starts from USD 70,000 for a 3-minute video during the weekday, increasing to USD 100,000 on weekends. In addition to being a lucrative revenue stream, media facades can also make buildings look more spectacular at night and help them stand out from other buildings in the cityscape.

Compared to traditional roadside billboards, media facades on skyscrapers can reach a much wider audience. This is because they are typically located in high-traffic areas and are visible from a distance.

For example, the Shenzhen Lighting Show is a stunning media facade display that uses LED screens to create a dazzling light show that can be seen from all over the city.

Media facades are a win-win for both businesses and cities. They provide businesses with a way to reach a large audience with their advertising, while also making cities more attractive and vibrant at night.

Pixel Control Linear Media Tubes: Turn Your Skyscraper into a Media Hub

Pixel control linear media tubes are a versatile and powerful tool for creating stunning media facades on skyscrapers and other buildings. They allow you to display text, images, and videos in high resolution and with vibrant colors.


Many iconic buildings around the world have used pixel control linear lights to create successful media facades. For example, Burj Khalifa, also Suha Hotel Apartment Dubai media facade was created using our pixel control linear lights.


Pixel control linear lights are also easy to install and maintain, making them a cost-effective solution for businesses of all sizes.


Explore our wide range of pixel control linear media tubes today and see how you can turn your skyscraper into a media hub.

Pixel Dot Lights: A Popular Fixture for Media Facades

Pixel dot lights are a popular fixture for media facades because they offer a number of advantages, including:

  • Individual control: Each pixel dot light can be controlled individually, allowing for a wide range of creative and dynamic lighting effects.
  • Flexibility: Pixel dot lights can be used to create media facades of any size and shape, regardless of the building’s architecture.
  • Durability: Pixel dot lights are made with high-quality materials and are designed to withstand the elements, making them ideal for outdoor use.

Some examples of buildings that use pixel dot light media facades include:

  • Shenzhen Lighting Show, Shenzhen, China
  • Bently showroom, Dubai, UAE

Pixel dot lights are a versatile and powerful tool for creating stunning media facades that can attract attention and turn heads. If you are considering creating a media facade for your building, pixel dot lights should be at the top of your list.

Transparent LED Screens: The Best Choice for Glass Building Media Facades

When working on a glass curtain building facade, it is important to choose a media facade solution that does not block the view from inside. Transparent LED screens are the ideal solution for glass building media facades, as they offer high transparency and image quality without sacrificing visibility.

There are two main types of transparent LED screens: indoor and outdoor installation. Indoor installation screens are typically mounted behind the glass and offer the highest transparency, up to 75%. Outdoor installation screens are mounted in front of the glass and are designed to withstand the elements. Outdoor installation screens have a lower transparency, typically around 55%, but they offer better brightness and contrast than indoor installation screens.

Transparent LED screens can be used to play any type of content, including videos, images, and text.

If you are considering using transparent LED screens for your glass building media facade project, be sure to consult with a qualified professional to ensure that you choose the right product for your needs.55

Choosing the Right Control System for Your Media Facade

There are several types of control systems available for media facades, each with its own advantages and disadvantages. It is important to choose the right control system for your specific needs, such as the size and complexity of your media facade, the type of content you want to display, and your budget.

Here are the three main types of control systems for media facades:

1. Stand-alone DMX Controller

Stand-alone DMX controllers are the simplest and most affordable type of control system for media facades. They are typically used for small-scale projects, such as a single media facade or a few LED screens. Stand-alone DMX controllers typically come with an SD card slot, so you can create and store your own lighting programs.

2. Ethernet Lighting Control System

Ethernet lighting control systems are more complex and expensive than stand-alone DMX controllers, but they offer a wider range of features. Ethernet lighting control systems are typically used for large-scale media facades or projects where you need to play live programs. Ethernet lighting control systems connect to the computer via a CAT-6 cable, so you can easily play any type of content, including videos, images, and text.

3. Cloud Base Lighting Control System

Cloud-based lighting control systems are the most advanced type of control system for media facades. They allow you to control your media facade from anywhere in the world with an internet connection. Cloud-based lighting control systems are typically used for large-scale and complex media facades, or for projects where you need to manage multiple media facades from a central location.

Which control system is right for you?

The best way to choose the right control system for your media facade is to consult with a qualified professional. They can assess your specific needs and recommend the best control system for your project.

Here are some general guidelines to help you choose the right control system:

  • Small-scale projects: For small-scale projects, such as a single media facade or a few LED screens, a stand-alone DMX controller is a good option.
  • Large-scale projects: For large-scale projects, or projects where you need to play live programs, an Ethernet lighting control system is a good option.
  • Complex projects: For complex projects, or projects where you need to manage multiple media facades from a central location, a cloud-based lighting control system is a good option.

Media Façade Installation and Maintenance: Considerations for a Successful Project

Media facades can be a stunning addition to any building, but they can also be challenging to install and maintain. Here are a few things to keep in mind when planning your media facade project:

Installation

  • Planning: Media facade installation should be planned from the early stages of construction to ensure that all necessary infrastructure is in place. This includes conduits for electrical wiring and signal cables.
  • Existing buildings: Retrofitting a media facade to an existing building can be more complex, as it may require additional electrical and signal work. A comprehensive survey of the building is essential before starting the project.
  • Access: Media facade installation often requires specialized access equipment, such as rope access, temporary cradles, spider lifts, or boom lifts.
  • Team: A specialized team with experience in media facade installation and maintenance is essential for a successful project.

Transparency

  • View: It is important to choose media facade products that do not block the view from inside the building. This is especially important for glass facades.
  • Daytime look: Media facades should also be designed to complement the building’s architecture during the daytime. Choose products with a minimal daytime impact.

Maintenance

  • Accessibility: The media facade should be easily accessible for maintenance. This may require designing special access points or using products that are easy to install and remove.
  • Remote access: Remote access to the media facade’s lighting controller is also important for easy maintenance.

Get in Touch With Us

Contact us today to learn more about our media facade installation and maintenance services. We can help you plan and execute a successful project that meets your specific needs and budget.

Phone: +86 186 2032 6393
Email: info@hondellighting.com
407, Nanyuan Commercial Building, No.4, Minbao Road, Minzhi Street, Longhua District, Shenzhen City, Guangdong Province
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