Media Façade : All you needs to know
Most of the skyscrapers turn their facade into a money-making machine.
According to Arabian Business, the Advertisement cost of Burj Khalifa starts from USD 70,000 for the 3-minute video during the weekday, increased to USD 100,000 on weekends. The media façade makes Burj Khalifa looks magnificent at night.
Not just Burj Khalifa, Most of the iconic buildings around the world are lit up with façade lighting or media façade.
It’s not just about the money, an attractive Media façade lighting makes a building spectacular at night. Also makes it popular around the city. People can identify the building easily. Have you seen the recently inaugurated Museum of the future in dubai with fabulous Façade Lighting?
Most of the upcoming hotel in Dubai is going to have Façade Lighting or Media Façade. Not just Hotel, Shopping malls, Commercial buildings, Residential buildings is going to have façade lighting.
The normally led screens also play ads, but if you compare with a Media Façade Tower, the Normal screen is far away. A skyscraper with a media façade can reach more people than a general screen installed in a roadside billboard.
Just look at Shenzhen lighting the show, what a stunning media façade.
According to Arabian Business, the Advertisement cost of Burj Khalifa starts from USD 70,000 for the 3-minute video during the weekday, increased to USD 100,000 on weekends. The media façade makes Burj Khalifa looks magnificent at night.
Not just Burj Khalifa, Most of the iconic buildings around the world are lit up with façade lighting or media façade.
It’s not just about the money, an attractive Media façade lighting makes a building spectacular at night. Also makes it popular around the city. People can identify the building easily. Have you seen the recently inaugurated Museum of the future in dubai with fabulous Façade Lighting?
Most of the upcoming hotel in Dubai is going to have Façade Lighting or Media Façade. Not just Hotel, Shopping malls, Commercial buildings, Residential buildings is going to have façade lighting.
The normally led screens also play ads, but if you compare with a Media Façade Tower, the Normal screen is far away. A skyscraper with a media façade can reach more people than a general screen installed in a roadside billboard.
Just look at Shenzhen lighting the show, what a stunning media façade.
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Linear
Pixel control linear media tube can turn a skyscraper into a media hub. So many buildings around the world done successfully media façade with pixel control linear lights. You can play text or random dynamic effects as well. We have done Suha Hotel Apartment Dubai Media façade by our pixel control linear lights. Also linear light is easy to install and maintain.
Explore our wide range of linear lights here |
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Pixel Dot LightPixel dot light is the most popular fixture for the large-scale media façade. Do you know Burj Khalifa media façade is done by Pixel dot light? Individual control dot light gives a flexible way to design a media façade. No matter the architecture, it can fit any aspect. We have done Bently showroom with our LED Pixel dot light. Even the curve is lit up very nicely.
If you need more details about the pixel dot light, find out here |
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Transparent LED ScreenWhen you working on a glass curtain building façade, one thing need to keep in mind that, the view from inside can’t block. For a glass building media façade, a transparent led screen is the best choice. There is are two types of Transparent LED Screen, Indoor installation and outdoor installation.
Indoor installation is mainly behind the glass, Indoor installation screen is very high transparent, almost 70% transparency with a very tine led bar. Indoor screen pixel pitch starts from 2.8*7mm. indoor installation screen output is extraordinary. Can play any type of Content. (Have a look at City Walk Transparent LED Screen) Outdoor installation when you don’t like to keep any screen indoors, Also at the parking building where you need air ventilation. Outdoor screen pixel pitch starts from 25mm. Also can use for any kind of advertisement or other types of content day and night. |
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Flexible Mesh ScreenFlexible media mesh is just another form of LED pixel dot light. The best benefit of a flexible mesh screen is easy installation. Rather than that, it’s just the same output as LED pixel dot light. Basically led mesh for the smaller pixel pitch such as 30mm, 50mm, or 100mm.
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DMX Lighting Control System:
There are several types of control systems. Make sure you select the precise control system.
· Stand-alone DMX Controller
· Ethernet Lighting Control System
· Cloud Base Lighting Control System
Stand-alone DMX Lighting Controller
Most of the stand-alone control system comes with SD card. You can make any program you want from the computer and just put it into SD Card. When you insert the SD card into the control system, you can play all programs together or can select a single program. Easy to use and easy to install. For small-scale project Stand–alone controller is perfect.
Ethernet Lighting Control System
When you have a large-scale media façade or need to play a live program, an Ethernet control system is a must. The main controller just connects with the computer by CAT-6. You can play any content like video, text, or random dynamic effect by lighting software such as Madrix or a simple LED player. You can just upload the program with a single click and play the program.
Cloud Base Lighting Control System
When your project far away from your control room, Cloud base lighting controller is the best solution. You can control the lights or change the program by connecting the server. Here are the details of how it works:
· Stand-alone DMX Controller
· Ethernet Lighting Control System
· Cloud Base Lighting Control System
Stand-alone DMX Lighting Controller
Most of the stand-alone control system comes with SD card. You can make any program you want from the computer and just put it into SD Card. When you insert the SD card into the control system, you can play all programs together or can select a single program. Easy to use and easy to install. For small-scale project Stand–alone controller is perfect.
Ethernet Lighting Control System
When you have a large-scale media façade or need to play a live program, an Ethernet control system is a must. The main controller just connects with the computer by CAT-6. You can play any content like video, text, or random dynamic effect by lighting software such as Madrix or a simple LED player. You can just upload the program with a single click and play the program.
Cloud Base Lighting Control System
When your project far away from your control room, Cloud base lighting controller is the best solution. You can control the lights or change the program by connecting the server. Here are the details of how it works:
A few things to keep in mind when you work on media façade projects:
Installation
Media façade installation is a big challenge always. It needs to be well planned from an early stage of Construction to make sure about the conduit and other crucial electrical works. If it’s an existing building that’s another complicated task for the electrical and signal work. A complete and comprehensive survey required before starting the projects. Also, it’s very important to install conduits in an appropriate way, sometimes it’s required to make customize conduit matching with façade. Also, some of the existing buildings don’t have proper access to install the media façade. It’s required to rope access, temporary cradle, spider lift, or boom lift. Also, it needs a specialized team to take care of the installation and forthcoming maintenance.
Transparency
For any type of media façade it’s important to keep clear the glass façade. Just for the sake of the media façade, can’t just block the view from inside.
Day Look
Don’t forget to think of daytime looks. A lovely architecture can’t just ruin by façade lighting or media façade. Make sure that the media façade has a minimal view in the daytime. If you look at our Suha hotel media façade projects, it’s very difficult to notice, the light at daytime, but at night it turns a stunning media façade.
Maintenance
Keep in mind that a media façade can be a nightmare if there is no proper way to do the maintenance. Façade needs to be accessible always to do the maintenance anytime. When you select lighting products or media façade fixtures make sure that it's easy installation and easy to remove during the maintenance if any issues arise. Also, make sure the remote led driver is always accessible.